An Analysis in Aniblogging: Cross bloggers VS Specialized bloggers
When we say “anime”, it does literally mean the 2D TV series itself, however it can also be not just restricted to it – it can be related to other anime-related medias as well, like manga, visual novels or light novels. Anime is an incredibly vast topic; there are mountains of themes waiting to be examined and debated.
In the aniblogging community, I find that there are mainly two types of bloggers; one who posts very specific topics and one who posts a wide range of different topics, but is still related to anime. Obviously, I, the
self-proclaimed jack of all trades blogger is of the latter. I like to categorize these two different bloggers as “specialized bloggers” and “cross bloggers”.
Specialized bloggers post very specific topics aforementioned. They can be a very strictly anime episodic blog, or they can focus only on manga, or they can strictly be about figures. They may sometimes post other topics not relevant to what their blog originally focused on, but they will swiftly return to the “roots” of their blog not long later.
Cross bloggers on the other hand, the type of posts they made is incredibly diverse. Using deluscar as an example, as you can see from the categories, I posted on anime, manga, light novels, visual novels, games; each containing respective reviews, impressions and editorials. I also had other topics like figures, lists, music and technology and even started a few projects of my own aside from joining a few from the others.
Before I started deluscar, I was in another team blog before, and posting specifically on anime episodics. As I had experienced both cross blogging and specialized blogging, I understand that both have their own pros and cons. Specialized bloggers for example: it’s easier to identify them as they have a particularly focused topic or style. We can easily identify wiselhead’s blog as a figures-orientated blog, we can easily recognize Yerocha’s blog as a manga-orientated blog, and we know Yi’s blog is more on creative editorials. Furthermore, specialized bloggers have the advantage when it comes to increasing readership. As they constantly have the same type of content throughout, it will also attract mostly the readers with similar interest with the topic on hand as well. This also promotes a healthy blogger-reader relationship, allowing them to discuss on equal levels due to having the same interests.
However, the main disadvantage in specialized blogging is the lack of flexibility. Once your blog had been identified as a certain image, it is incredibly hard to break out of it. This may be a boon to someone who is aiming for “a specific image”, but is a bane to someone who wants to experiment with new topics instead.
Cross-blogging, is the act of blogging different types of posts on a frequent basis. Ironically, the most important and also perhaps, the most appealing aspect in cross blogging, is the lack of identification. The greatest privilege in cross blogging is the freedom and versatility. They can post any kind of topics they want, and in any kind of format or style, so long as they don’t diverge too far from the relevance of anime. They can experiment with new posts and if it’s good, they will continue making these kinds of posts in the future or if it doesn’t work, they will just stop there. Their power of adaption is one of their greatest forte.
By having a wider range of topics to talk about, it also makes the blog richer in context. However, this is like a double-edged sword since it also begets some disadvantages. Say for example, you had a lot of readers with similar anime interests, however, writing a visual novel post all of a sudden – a completely new, foreign type of posts to the readers, forced upon them a feeling of alienation. If you want to increase further readership with this style, one had to attract more specific readers from each and every categories, which is an incredibly hard thing to do. Furthermore, doing this creates a “gap” in the blogger-reader relationship of the readers specialized in previous categories. Try as you may, ones who cross blog will always create a sense of distance between him and his overall readers.
This is something to keep in mind, especially for those who started aniblogging, and is still a good thing to know for the more veteran bloggers. As you can see, both have their indefinite pros and cons, so you’re still free to pick whichever.
What type of blogger do you see yourself as?